Active Campaign
Fall 2026 Five-Week Yield Sprint  —  May 4 – June 5, 2026
Goal: 600 Student Commitments (ITE)
1,153 / 600
192.2% of Goal
+553
Students Over Goal

Fall 2026 Admissions Funnel — Stage Overview

Stage 1
7,590
Applied
All 2026 terms
Stage 2
4,701
Admitted
61.9% admit rate
Recovery
2,612
Incomplete
34.4% of applied
Stage 3
3,016
No Response
64.2% of admitted · genuine non-responders
Lost
532
Declined / Cancelled
374 declined · 158 cancelled · 11.3%
ITE ✓
1,153
Committed
Stage 4
810
FAFSA + ITE
70.3% of ITE · 343 without
Stage 5
406
NSO Registered
35.2% of ITE · excl. declined/cancelled
Stage 6
410
New Student Housing Deposits
368 New FTF + 42 New Transfer / Upper Year · as of 7.19.26
62%
Applied → Admitted
7,590 → 4,701 (61.9%)
24%
Admitted → ITE
4,701 → 1,153
71%
ITE → Enrolled
1,153 → 814 (70.6%)
35%
ITE → NSO Registered
1,153 → 406 (35.2%)
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Depth of Commitment: NSO, Housing & FAFSA

Applied
7,590
Fall 2026 applicants · all terms
Admitted
4,701
61.9% admit rate
Incomplete Applications
2,612
Potential recovery pipeline
Intent to Enroll (ITE)
1,153
814 Enrolled · 339 Intent to Enroll
+553 over 600 sprint goal · 192.2%
NSO Registered
406
Banner Orientation Reg Status = Y, excluding declined/cancelled · as of 7.20.26 · 8:00 AM CT
Freshman: 260 · Transfer: 126 · Readmit: 20 · High School: 0 · (35 Lost registrants removed)
Total New FTF Housing Deposits
368
New First Time Freshman housing deposits · as of 7.19.26
All housing deposits (total): 1,093 · Continuing Freshman Resident: 225 · New Transfers: 42
Total ITE FAFSAs on File
810
70.3% of 1,153 ITE students · as of 7.20.26 · 8:00 AM CT
2,340 total FAFSAs on file · 49.8% of admitted pool

Fall Applicant-to-Enrollment Funnel — Year-to-Date

YTD Through June 12
Each cycle measured through its own June 12 checkpoint · same-date year-over-year pace
Cycle Applied Admitted ITE YTD ITE YoY Status Final FTF ITE Count Census NEW FTF Count Final FTF ITE Conversion Rate
Fall 20226,1894,701424Snapshot · 6/1242335082.7%
Fall 20237,9866,135577+153+36.1%Snapshot · 6/1252134766.6%
Fall 20248,6046,431643+66+11.4%Snapshot · 6/1260042370.5%
Fall 202513,65710,188605−38−5.9%Snapshot · 6/1253436067.4%
Fall 2026 ★7,5904,7011,153+548+90.6%Sprint Active active
ITE YTD = App-Applicant Response = "Enrolled" OR "Intends to Enroll," counted through each cycle's June 12.   ITE YoY = change vs. prior cycle at the same June 12 point.   Final FTF ITE Count = full-cycle count of First-Time Freshman (FTF) applicants with App-Applicant Response = "Enrolled" OR "Intends to Enroll" for that year (all terms, full extract — no date cutoff).   Census NEW FTF Count = official first-time-freshman enrollment at fall census.   Final FTF ITE Conversion Rate = Census NEW FTF ÷ Final FTF ITE Count.

Final FTF ITE Conversion Rate — 4-yr avg 71.8%   82.7% → 66.6% → 70.5% → 67.4% (range 66.6%–82.7%)

★ At this checkpoint, Fall 2026 leads every prior cycle — +548 ITE over 2025 and +510 over the best prior year — on roughly 6,500 fewer applications.

Method: Fall 2022–2025 bounded by App-Date Applied (funnel) and App-Applicant Response Date (ITE) on or before June 12 of each cycle. Fall 2026 reflects the June 15 live extract. Census NEW FTF Count, Final FTF ITE Count, and Final FTF ITE Conversion Rate for Fall 2026 are pending cycle completion.
ITE-to-Census Yield Planning — by Segment
How many committed students (ITE) are needed to land each Fall 2026 census target, using each segment's historical conversion rate. ITE Needed = Target ÷ Conversion Rate. FTF, Transfer & Readmit on official census basis (ECSU Factbooks & Enrollment Profile); MVA on funnel realized yield · updated July 20, 2026 · 8:00 AM CT.
First Time Freshman (FTF)
71.8%conv. rate
Official census NEW FTF ÷ Freshman ITE · 4-yr avg (2022–2025) · Factbook/IERP
Census target450
ITE needed627
Current F26 ITE549
Gap to target+78 ITE
At 549 ITE today, projected census ≈ 394.
Transfer
88.7%conv. rate
Official census new Transfers ÷ Transfer ITE · 3-yr avg (2022–2024) · Factbook
Census target250
ITE needed282
Current F26 ITE339
Gap to targetMet ✓ (+57)
At 339 ITE today, projected census ≈ 301 (≥ 250 target).
Readmit
65.0%conv. rate
Official census "Returning" ÷ Readmit ITE · 3-yr avg (2022–2024) · Factbook
Census target80
ITE needed123
Current F26 ITE120
Gap to target+3 ITE
At 120 ITE today, projected census ≈ 78. Readmit melt is material — census runs well below funnel commits.
Military/Veteran Affiliated (MVA)
89.8%conv. rate
Funnel realized yield (Enrolled ÷ ITE) · 4-yr avg (2022–2025) · no official entry-type census
Census target150
ITE needed167
Current F26 ITE76
Gap to target+91 ITE
New/Transfer MVA target. At 76 ITE today, projected census ≈ 68.
Basis: FTF, Transfer, and Readmit use official census counts from the ECSU Factbook "Enrollment Detail by Fall by Student Type" (FTF Fall 2025 from the Enrollment Profile / IERP) divided by full-cycle ITE — FTF is a 4-yr avg (2022–2025); Transfer and Readmit are 3-yr avg (2022–2024, the latest years published by entry type). "Readmit" maps to the Factbook "Returning" category. MVA (military/veteran-affiliated = Military Dependent or Veteran) is not an official entry type, so it uses the funnel realized yield (Enrolled ÷ ITE, 4-yr avg 2022–2025 = 89.8%). Targets per the Fall 2026 New Student Demand plan. Sources: ECSU Factbooks 2022-23 / 2023-24 / 2024-25, Enrollment Profile (IERP), app_funnel_7_20_26.
ITE Pace at June 12 — Five-Year Comparison
Commitments (Enrolled + Intends to Enroll) recorded by June 12 of each cycle
600 ITE sprint goal 424 Fall 2022 577 Fall 2023 643 Fall 2024 605 Fall 2025 1,153 Fall 2026 ★
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Who Has Committed: ITE Pipeline Breakdown

Of 1,153 committed students, 814 have Enrolled (App-Applicant Response = "Enrolled"; have a class schedule) and 339 have expressed Intent to Enroll (App-Applicant Response = "Intends to Enroll"). Transfer students carry the highest melt risk at 41.9% intent-only. High School dual enrollees are the most enrollment-confirmed pipeline at 95.2%.
ITE (Enrolled + Intent to Enroll) — Breakdown by Student Type
Enrolled (has class schedule) Intent to Enroll Gap to F26 Target
Melt Target = ITE needed to land the census goal at each segment's historical yield (from ITE-to-Census Yield Planning: FTF 627, Transfer 282, Readmit 123). “vs melt” = current ITE − Melt Target — the real gap once melt is factored in. HS/Certificate/Special have no census yield rate, so gap stays vs. their planning target.
Freshman (First Time) Melt Target: 627 Current ITE: 549 Census Target: 450 −78 vs melt
451Enrolled
98Intent
▸ 17.9% intent-only — enrollment conversion priority
Transfer Melt Target: 282 Current ITE: 339 Census Target: 250 +57 vs melt
197Enrolled
142Intent
▸ 41.9% intent-only — highest melt risk pipeline
High School (Dual Enroll) Melt Target: Current ITE: 63 Census Target: 155 −92 to goal
59Enrolled
4
−92
✓ 95.2% enrolled — most reliable pipeline · expand dual enrollment partnerships
Readmit Melt Target: 123 Current ITE: 120 Census Target: 80 −3 vs melt
62Enr
58Int
Personal re-engagement call needed · stop-out recovery program
Certificate Melt Target: Current ITE: 42 Census Target: 65 −23 to goal
17Enr
25Int
−23
Fastest-growing pipeline — aligns with military & adult learner mission
Special / Transient Melt Target: Current ITE: 40 Census Target: 30 +10 over goal
28Enr
12Int
TOTAL ITE (Enrolled + Intent to Enroll) 1,153 814 Enrolled  ·  339 Intent to Enroll
Aviation Track
268
23.2% of 1,153 total ITE
All Aviation Programs
Military Affiliated
76
6.6% of 1,153 total ITE
Purple Heart University pipeline
FAFSA on File
810
70.3% of 1,153 total ITE
343 ITE students without FAFSA
In-State (NC)
881
76.4% of 1,153 total ITE
NC Promise tuition applies
Out-of-State
272
23.6% of 1,153 total ITE
VA · MD · GA · TX · NJ lead
First Time Freshman (FTF) — Average GPA
3.40
/ 4.0 scale
ITE Total
549
With GPA
547
Range
1.49 – 4.91
Strong academic profile among committed freshmen · 547 of 549 with HS GPA · Source: app_funnel_7_20_26
Transfer — Average Transfer GPA
2.81
/ 4.0 scale
ITE Total
306
With Transfer GPA
306
GPA Range
0.00 – 4.00
100% coverage · 306 of 306 transfers have a transfer GPA on file · Transfer-GPA field not in 7.1 export — values retained from 6.29 · Source: App-Transfer GPA · app_funnel_6_29_26
ITE Gender Breakdown — 1,075 Total
Source: General-Gender · retained from 6.29 (gender field not in 7.1 export)
Overall ITE 1,075 students
Female 548 (51.0%)
Male 527 (49.0%)
Enrolled (686)
F 325
M 361
Intent to Enroll (389)
F 223
M 166
By Student Type
Type Total ♀ Female F% ♂ Male M%
Freshman53122742.7%30457.3%
Transfer30617055.6%13644.4%
Readmit1056662.9%3937.1%
High School623353.2%2946.8%
Certificate362980.6%719.4%
Special / Transient352365.7%1234.3%
Total ITE 1,075 548 51.0% 527 49.0%
Female-majority overall (51.0%) with notable variation by type: Freshman is male-dominant (57.2% M) while Transfer, Readmit, Certificate, and Special are female-dominant. Certificate shows the largest gender skew at 80.6% Female.
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NSO Registration

NSO Registration — by Pipeline (as of 7.20.26 · 8:00 AM CT)
406 students registered for New Student Orientation as of July 20, 2026 · 8:00 AM CT. Banner Orientation Reg Status = Y, excluding 35 registrants who later declined or cancelled (Lost). Certificate students enroll through alternate processes.
NSO Registered Gap to NSO Goal Goals reflect Fall 2026 pipeline targets
Freshman (First Time) 260 registered Goal: 450 −190 to goal
260
−190
Transfer 126 registered · 97 enrolled · 24 intent Goal: 250 −124 to goal
126
−124
Readmit 20 registered Goal: 80 −60 to goal
20
−60
High School (Dual Enrollment) 0 registered Goal: 150 −150 to goal
0
−150
Total NSO Registered 406 of 930 goal · 43.7%Freshman: 260 · Transfer: 126 · Readmit: 20 · High School: 0
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Housing Deposits

Housing Deposits — 2026–27 Academic Year (as of 7.19.26)
1,093 total deposits. New FTF at 368. Continuing residents at 683 reflect strong retention across all classifications.
All Housing Deposits1,093 total
410New
683Continuing
New Students (410)
368
New FTF Freshman
42
New Transfer / Upper Year
Continuing (683)
453
Upper Year Resident
225
Continuing Freshman Resident
5
Continuing Graduate
Residence Hall Summary Report — Fall 2026 (as of 7.19.26)
1,093 of 1,221 total bed spaces reserved across 5 residence halls — an overall occupancy of 89.5%. All current assignments carry an Entry Status of "Reserved." New Residence Hall (98.0%), Viking Tower (90.0%), and Viking Village (89.0%) are effectively full, while Bias Hall (64.4% of 104) holds the only meaningful open capacity for late housing selection. Source: Fall_2026_Assignments (as of 7.19.26).
Occupancy by Residence Hall — Reserved ÷ Capacity
Viking Village299 / 336 spaces · 89.0%
299
University Towers176 / 200 spaces · 88.0%
176
Viking Tower207 / 230 spaces · 90.0%
207
Bias Hall67 / 104 spaces · 64.4%
67
New Residence Hall344 / 351 spaces · 98.0%
344
Reservations by Hall & Enrollment Class · with Capacity
Residence HallNew FTFCont. FreshmanNew UpperCont. UpperGraduatePendingReservedCapacityOccupancy
Viking Village9566225329933689.0%
University Towers218115517620088.0%
Viking Tower181382327120723090.0%
Bias Hall5941216710464.4%
New Residence Hall2809114434435198.0%
All Halls3682254245351,0931,22189.5%
Continuing Upper Year Residents (453) make up the majority of current assignments. New Residence Hall serves as the designated First-Time Freshman building — 280 of the 368 assigned New FTF reside there. With only 128 bed spaces still open campus-wide (1,221 capacity − 1,093 reserved), capacity is tightening sharply: New Residence Hall has just 7 beds left and Bias Hall (37 open) now holds the largest remaining runway. Class breakdown reflects 1,093 total assignments — all 1,093 matched to the housing roster.
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The Foundation: Five-Year Enrollment Trend

ECSU has grown its fall enrollment for five consecutive years — from 2,054 to 2,360 (+14.9%). Growth is driven by two engines: continuing student retention and new student intake. Each circle below shows the institutional retention rate — the share of the prior fall's students who returned as continuing students.
Fall 2021
64.1%
Inst. Ret.
2,054
Cont: 1,284 | New: 814
Fall 2022
63.1%
Inst. Ret.
2,149
Cont: 1,296 | New: 853
Fall 2023
58.9%
Inst. Ret.
2,166
Cont: 1,266 | New: 900
Fall 2024
58.1%
Inst. Ret.
2,261
Cont: 1,258 | New: 1,003
Fall 2025
62.9%
Inst. Ret.
2,360
Cont: 1,423 | New: 937
Institutional Retention Rate = Continuing Students ÷ Prior Fall Total  |  5-Year Avg: 61.4%  |  NFT First-Year Retention (IPEDS): 76.0% avg
Institutional Retention Rate — 5-Year Trend
Retention Rate = Continuing Students ÷ Prior Fall Total. The dip in 2023–24 has recovered strongly in F25.
F20→F21
64.1%
1,284
F21→F22
63.1%
1,296
F22→F23
58.9%
1,266
F23→F24
58.1%
1,258
F24→F25
62.9% ★
1,423
5-Year Avg Retention61.4%
F26 Projected Continuing (61.4% × 2,360)~1,449
★ Strongest rate since F20→F21 — a positive signal for Fall 2026
Fall 2026 New Student Demand — Target: 2,400 Enrollment
2,400 target − 1,449 projected continuing = 951 new students needed. ~118-student buffer built in.
PipelineF25 ActualF26 TargetTrend
New First Time (FTF)362450↑ Sprint
Transfer238250↑ +5yr
High School (Dual Enroll)140155↑ Growing
Certificate5665↑ Fastest
Continuing (Readmit)7080↓ Arrest
New Graduate4245→ Stable
Special / Transient2924↓ Reclassifying
Total New Students9371,069
Projected Total Enrollment2,360~2,532+118 buffer
Sprint's 600 FTF target = 63% of new student need. Transfer + HS = 38% of remaining intake. Certificate fastest-growing pipeline.

Retention Sensitivity — New Student Need by Scenario

5-Year Retention Range: 58.1%–64.1%
ScenarioRateProj. ContinuingNew Needed (2,360)New Needed (2,400)New Needed (2,450)
Low — F24 worst case58.1%1,3709901,0301,080
Average — 5-Year Plan ★61.4%1,4499119511,001
Recent — F25 rate62.9%1,485875915965
High — F21 best case64.1%1,513847887937
★ Planning benchmark. Institutional Retention Rate = Continuing Students ÷ Prior Fall Total. NFT first-year retention (76.0% IPEDS avg) is a separate program metric already counted within the F25 Continuing total of 1,423.
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Where to Focus: Priority Outreach Segments

The 600-student sprint goal has been exceeded with 1,153 ITE (+553 over goal). With the June 5 deadline reached, the 3,016 admitted students with no response represent the immediate outreach target and the foundation for post-sprint enrollment (a further 532 declined or cancelled and are excluded). The segments below are the highest-ROI calling priorities.
Aviation Pipeline
Admitted581
ITE Total268 (23.2% of all ITE)
Enrolled (has schedule)211 (78.7%)
Intent to Enroll57 (21.3%)
Freshman · Transfer · Readmit180 · 78 · 10
Flight Ed Campus (top track)118
Avg HS GPA3.55 (223 of 268)
No Response313
ECSU's #1 program — 1 in 4 ITE students is aviation. 7 tracks: Flight Ed, Prof. Aeronautics, Aviation Mgmt (campus + online). 46.1% of admitted aviation students have committed.
Military Affiliated
Admitted227
ITE Total76
Enrolled (has schedule)54 (23.8%)
Intent to Enroll22
No Response151
Current Yield Rate33.5%
Avg HS GPA3.48 (55 of 76)
Purple Heart University designation. Converting at 33.5% yield rate (76 of 227 admitted). 151 admitted with no response remain.
Adult Learners (Age 25+)
Admitted473
ITE Total (25+)335 (29.1% of ITE)
Enrolled (has schedule)182 (54.3%)
Intent to Enroll153
NSO Registered88 (26.3%)
FAFSA on File190 (56.7%)
Avg Age · Max Age39.6 · 80
Top types: Transfer (171) · Readmit (81) · Certificate (40) · Special (27) · Freshman (16).
46% are intent-only — FAFSA completion now at 56.7%. Prioritize personal outreach, flexible scheduling, and aid counseling.
FAFSA-Filed, No Response
Admitted w/ FAFSA2,243
Already Committed (est.)810
FAFSA + No Response1,433 students
Conversion Multiplier3–4× vs non-FAFSA
F25 FAFSA+Enrolled Rate75% of enrolled
Financial intent is demonstrated. FAFSA completion strongly predicts enrollment. These students need a final personalized nudge before June 5.
Top 10 Majors — No-Response Pool (3,016 students · excludes 532 declined/cancelled)
Business Adm.
367
367
Biology
362
362
Undecided
303
303
Criminal Justice
274
274
Psychology
244
244
Aviation
161
161
Computer Sci.
147
147
Sports Mgmt.
147
147
Kinesiology
142
142
Engr. Tech.
135
135
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Pre-Registration Snapshot

2,195 students are pre-registered for Fall 2026 — 1,447 continuing and 748 new — and 1,798 (81.9%) have a FAFSA on file. Separately, 306 enrollment-eligible students have not yet registered and represent the immediate registration-completion target.
Total Pre-Registered
2,195
Continuing + New · Fall 2026
Continuing
1,447
65.9% of pre-registered
New
748
34.1% of pre-registered
FAFSA on File
1,798
81.9% of pre-registered students
FAFSA Coverage — Pre-Registered (as of July 17, 2026)
Share of pre-registered students with a FAFSA (ISIR) on file. Continuing and new students track closely at ~77%.
Continuing1,204 / 1,447 · 83.2%
1,204
New594 / 748 · 79.4%
594
Overall FAFSA coverage1,798 · 81.9%
New Pre-Registered — by Student Type
748 new students pre-registered. New First-Time Freshmen lead the new-student pipeline.
New First Time
385
385
Transfer
189
189
High School
49
49
Returning
55
55
Certificate
29
29
New Graduate
32
32
Special
9
9
Not Yet Registered — Completion Target (306 students)
306 enrollment-eligible students have not yet registered for Fall 2026 — the top registration-outreach priority. Continuing students (184) are the largest group; 73 are High School (dual-enrollment). By residency: 200 in-state · 106 out-of-state.
Continuing
184
184
High School
73
73
Certificate
10
10
Returning
12
12
Special
9
9
Transfer
9
9
New First Time
6
6
Source: Pre-Registration Update (Not-Reg_07072026) · as of July 7, 2026.
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Financial Aid Packaging Status

Financial aid packaging is a critical yield lever — students who receive an award package are significantly more likely to enroll. This analysis covers 760 Fall ITE students tracked for packaging status as of June 26, 2026. The full Fall ITE population is the primary sprint focus. Note: High School dual enrollment and Certificate students do not use standard FAFSA-based aid packaging.
Fall ITE Students Packaged
523
68.8% of 760 Fall ITE students have a financial aid award
Aid award issued · retention indicator
Fall ITE Students NOT Packaged
237
31.2% of Fall ITE students have no aid award yet · melt risk
Action required before June 5 deadline
FAFSA on File, Not Yet Packaged
64
Financial Aid has the FAFSA — packaging can happen immediately
Highest-priority finaid queue
No FAFSA & Not Packaged
173
No FAFSA + no award — requires student outreach to file
FAFSA completion campaign needed
Financial Aid Packaging Rate — by Student Type (Fall ITE)
Each row shows Packaged ÷ Total Fall ITE of that type — i.e., committed students with a financial aid award issued ÷ all committed (ITE) students of that type. Example: Freshman 354 / 420 = 354 packaged out of 420 committed (84.3%). High School and Certificate students are ineligible for standard FAFSA packaging.
Student Type
Packaging Rate (Packaged ÷ Total ITE)
Packaged / Total
Freshman
86.3%
378 / 438
Transfer
63.6%
126 / 198
Readmit
37.0%
17 / 46
Certificate
1 / 18
High School
0 / 51
Overall Fall ITE Packaging Rate68.8%
Target (pre-June 5 deadline)100% of FAFSA-eligible
Packaging by Commitment Status (Fall ITE)
Enrolled students are packaged at a higher rate (76.6%) than Intent students (57.3%). Intent students especially need aid confirmation to prevent melt before the Fall term.
Enrolled (has class schedule) 453 total
347Packaged
106Not Packaged
✓ 76.6% packaged · 106 enrolled students still need award
Intent to Enroll 307 total
176Packaged
131Not Packaged
▸ 42.7% not yet packaged — melt risk for Fall term
Fall ITE FAFSA Coverage
760 Total
587 FAFSA on File (77.2%)
173 No FAFSA
77.2% of Fall ITE students have a FAFSA (ISIR) on file per the packaging file, indicating strong FAFSA completion among committed students.

Financial Aid Packaging Summary — Fall ITE by Student Type

Data as of June 26, 2026
Student Type Total ITE FAFSA on File Packaged (Aid Award) Packaging Rate NOT Packaged Action Priority
Freshman43839937886.3%60Low · Packaging Strong
Transfer19815012663.6%72High · 45% Unpackaged
Readmit46321737.0%29Urgent · Majority Unpackaged
High School (Dual Enroll)5100N/A51Ineligible — Alt Process
Certificate1831N/A17Ineligible — Alt Process
Special / Other93111.1%8Review Eligibility
Total Fall ITE 760 587 523 68.8% 237
Source: FA26_ITE_FASFA_Packaging_06_26_26.xlsx · Data as of June 26, 2026. "FAFSA on File" reflects ISIR received per the Financial Aid packaging file (may differ slightly from the admissions funnel FAFSA flag). "Packaged" = financial aid award issued in Banner. High School dual enrollment and Certificate students use alternate aid processes; their zero packaging rate is expected and does not reflect a gap. Key alert: 64 Fall ITE students have a FAFSA on file but no aid package — these are the highest-priority cases for the Financial Aid office.
64

FAFSA Filed — Not Yet Packaged (Highest Priority)

These Fall ITE students have a FAFSA on file but have not received an aid award. The Financial Aid office can package these immediately. Every day of delay increases melt risk. Pull the list and push awards before June 5.

173

No FAFSA & No Package — FAFSA Completion Campaign

These students have no FAFSA on file and no aid award. A targeted text/email campaign is needed immediately with a direct link to fafsa.gov, a deadline reminder, and a personal counselor contact. Many are intent-only and at high melt risk.

72

Transfer Students Not Packaged

Transfer students have the second-largest packaging gap (63.6% rate vs 86.3% for Freshmen). Of 198 Transfer Fall ITE, 150 have FAFSA on file but only 126 are packaged — 24 have FAFSA but no award. Transfer students also carry the highest melt risk in the ITE pool.

37.0%

Readmit Packaging Rate — Most Critical Gap

Only 17 of 46 Readmit Fall ITE students are packaged (37.0%). These returning students may have complex aid situations, prior balances, or holds. Each case likely requires a personal outreach call, not just a text. Financial Aid should assign dedicated counselors for this cohort.

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